Analytics Help - Events
What can I see under "Events"? What type of data?
An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.
On DCatalog's admin site, the event chart type varies by user selection:
Click the bar chart icon, as show above. This displays a pop up with different options to choose from. Select Display a Table with Visitor Engagement Metrics:
Once you click that, it will show visitor engagement metrics. Click on the User Engagement Metrics to view the data such as how many people clicked on the links, who zoomed in, how many edition views, the amount of videos played, and how many shares:
What Are Page Views?
Every time an edition, or page, is opened in a browser, whether it has been cached or not, it generates a page view. If a user presses the back button or refreshes the page/edition, a page view is counted as long as the tracking code is installed on the template where the edition resides.
What Are Visits?
A visit is each user who accesses your edition. Each visit by a person can consist of multiple page views. A single person may have multiple visits over days or months. Once a website visitor closes the browser, the visit is considered over.
What Are Unique Visitors? What Are New Visitors?
Every edition with DCatalog is set under a template attached to a unique ID. When a user visits your edition, the unique ID caches their browser. DCatalog Analytics scans for this ID to determine if this is a “Unique Visitor” or a “Returning Visitor”. If no ID matches are found, a new ID is set. It’s important to note that a user who clears their cache, uses multiple browsers, or shares a computer will show up inaccurately. The percentage of “New” visitors are also calculated this way.
What is the Bounce Rate?
A strategically placed link can generate a lot of traffic to your edition. However, once visitors reach your edition, tracking how they interact with your content is very important and a key feature of Analytics. A visitor who lands on your edition, views only one page, then exits is called a “Bounce”. Generally a bounce occurs when someone comes to your edition and either 1) immediately finds what they want, then leaves or 2) thinks the content is not relevant to their needs and leaves.
If you have additional questions, please reach out to support@dcatalog.com !
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