What Is a Shoppable Catalog?

What Is a Shoppable Catalog?

What Is a Shoppable Catalog?

A shoppable catalog allows customers to interact with the catalog directly on a website and easily add items to their cart or make a purchase. These catalogs are linked to the customer’s shopping site, but the implementation varies depending on the e-commerce platform:

  1. Shopify uses a handle key for product items.
  2. BigCommerce uses a product ID.
  3. Magento uses an SKU.

The catalog is displayed on the client’s website, and linking must be configured within the catalog itself.