What Is a Shoppable Catalog?
What Is a Shoppable Catalog?
A shoppable catalog allows customers to interact with the catalog directly on a website and easily add items to their cart or make a purchase. These catalogs are linked to the customer’s shopping site, but the implementation varies depending on the e-commerce platform:
- Shopify uses a handle key for product items.
- BigCommerce uses a product ID.
- Magento uses an SKU.
The catalog is displayed on the client’s website, and linking must be configured within the catalog itself.
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